Building a business in the AI era. I own a tree care company in Phoenix. Real trucks, real crews, real data. I'm rebuilding how it runs by giving our best people better tools, so they spend less time on busywork and more on the work they're great at. This site documents what that actually looks like.
What you'll find here
I run a local services company, and I've been wiring AI into its daily operations since the models got good enough: lead handling, call review, the morning reports. I write down what worked, what broke, and the parts I'd redo.
Currently building
Happy Tools, my internal AI automation fleet. A set of systems that handle the company's day-to-day: routing leads, reviewing calls, writing reports, and monitoring the other automations. My team, Happy Labs, builds and runs it.
A content channel documenting the build. Video and writing on what it takes to run an AI-native small business, including the stuff that breaks.
Where this goes. Turning a local services company into an AI-native one, and finding out how far an operator with proprietary data can take it.
Speaking
Most recent
From 200K to 10M: Reverse Engineering Growth Through Data
Lawn & Landscape Technology Conference · Scottsdale, AZ
How we scaled a tree care company by planning from data instead of guessing from the truck: working backward from growth targets to production capacity, sales performance, marketing inputs, and leadership structure.
Get the slides →Speaking to an entrepreneurship class at Arizona State University
