Building a business in the AI era. I own a tree care company in Phoenix. Real trucks, real crews, real data. I'm rebuilding how it runs: AI handles the office work so people can do the tree work. This site documents what that actually looks like.
What you'll find here
I run a local services company, and I've been wiring AI into its daily operations since the models got good enough: lead handling, call review, the morning reports. I write down what worked, what broke, and the parts I'd redo.
Currently building
HappyStack, my internal AI automation fleet. A set of systems that handle the company's day-to-day: routing leads, reviewing calls, writing reports, and monitoring the other automations. My team, Happy Labs, builds and runs it.
A content channel documenting the build. Video and writing on what it takes to run an AI-native small business, including the stuff that breaks.
Where this goes. Turning a local services company into an AI-native one, and finding out how far an operator with proprietary data can take it.
Speaking
Next up
From 200K to 10M: Reverse Engineering Growth Through Data
How we scaled a tree care company by planning from data instead of guessing from the truck: working backward from growth targets to production capacity, sales performance, marketing inputs, and leadership structure.
Conference schedule →Speaking to an entrepreneurship class at Arizona State University
