About

Richard Schmidt

I'm Richard Schmidt. I own Valley Tree Care, a tree care company in the Phoenix area with about 80 people on the team. We prune, remove, plant, and keep trees alive in the desert. It's physical work: crews in the air and customers on the phone, with a schedule that has no slack in it.

I've been following AI since reading Prediction Machines in 2018, and I got access to the OpenAI Playground in 2022. When the models finally got useful, I started pointing them at my own company instead of going off to found something new.

The result is HappyStack, a fleet of automations that handle the glue work of the business, the routing, the follow-up, the reporting. When a lead comes in it reaches the right team in minutes instead of sitting in an inbox until somebody checks, and every inbound call gets reviewed so a missed booking still gets a callback. Reports go out on schedule without anybody writing them. There are watchdogs too. The team behind it is Happy Labs, my in-house group for research, automation, and generative AI engineering. Happy tools, happy people. It all exists to run this one company well.

These automations run where a missed lead is a missed job and a silent failure costs money, so they get tested hard every day. When people ask what AI adoption looks like for a normal company, I can usually answer from the logs.

I don't know exactly where it's headed yet. The ambition is an AI-native company, where automation is the default and people spend their time on the judgment calls and the customers. Maybe a proper lab grows out of it. For now the daily work comes first.

Gabrielle and I met right out of high school. Twelve years of marriage and three kids later, home is a busier operation than the company. Honestly, that is most of why I automate: every hour a system handles is an hour I am not doing paperwork after dinner.

Richard and Gabrielle Schmidt with their three kids at the Desert Botanical Garden
The whole crew.

If any of that is useful to you, follow along. I publish what I learn as I go. You can reach me at richard@richardschmidt.ai.

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